Job Title : Digital Marketing Executive

Qualification : B.E/B.Tech/BS/MS/MBA

Experience : 2-3 Years

Location : Pune

Company Profile :

Scalex is a Digital Engineering Company that partners with businesses to help them succeed in their Digital Transformation journey. Scalex provides end-to-end product development to thrive on changing business dynamics by leveraging the power of digital technologies such as Web, Mobility, Cloud, and Analytics.

Responsibilities/Skills :

• Developing a global digital marketing roadmap to support brand building, client engagement and lead generation.
• Experience in SEO, SEM, SMM, and SMO.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media &display advertising.
• Knowledge of website analytics tools (ex. Google Analytics, Search console).
• Hands-on experience in optimizing websites including keyword/phrase research, site structure, page construction, and content.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Analyzing data, determining insights and developing recommendations to optimize the user experience of website and other digital forms of marketing.
• Experience in identifying target audiences and devising digital campaigns that engage, inform and convert.
• Experience in setting up and optimizing LinkedIn Ads and Google Adwords campaigns.
• Proven working experience in digital marketing.
• Good to have certification in Google Analytics, Google Ads, Digital marketing, or any popular CRM platform.
• Strong written/verbal communication and analytical skills.

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